Why integrate customer testimonials into your strategy?
The client testimonial is THE trust catalyst essential for long sales cycles. At Prodsquare, we master this crucial video format to validate your value proposition, address any prospect objections, and shorten the conversion time.
Sales cycle reduction
Social proof accelerates decision-making.
Closing Assistance Tool
A powerful pitch for your sales team, to integrate directly into proposals.
Immediate Credibility
A customer's words are more credible than your marketing spiel.
Diffuse objections
Testimonials address doubts before your prospects even voice them.
Effective Advertising
The best format for retargeting and acquiring “hot” leads.
Sustainable Asset
A single video can be repurposed across all your channels for maximum ROI.
An optimized process across over 200 shoots
Strategic Preparation: Define the Objective
We use our interview template, refined and validated through hundreds of client testimonials. This standardized structure guides the conversation to systematically extract concrete issues and quantified benefits, without the need for complex rewriting.
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Optimized Filming
We ensure a professional recording that aligns with your client's schedule. We manage all logistics, from equipment to on-site client briefing. The interview shoot and illustrative shots (office ambiance shots, etc.) are typically completed in half a day.
Regarding content, our standard offer allows you to conduct the interview: your knowledge of the subject ensures more natural and precise exchanges. If you prefer to delegate, we can conduct the interview with a dedicated option.
02
Post-production and delivery
We perform dynamic editing, graphic design, and deliver the main testimonial, as well as short formats optimized for your social networks. Expect between 5 days and three weeks for post-production, depending on the complexity and your responsiveness to feedback.
03
Your Questions about Testimonials
What budget should you anticipate for producing a client testimonial?
Do your teams travel if our clients are outside the Lyon area?
What's the duration of our client's on-site intervention?
What is the guaranteed delivery time for the final video?
Who handles the writing of the interview script and the client briefing?
Does the price include variations for social media and advertising?