Google Ads Digital Campaign Americas

Scalable and optimized production for rolling out Google Ads campaigns in 4 languages and over 100 video deliverables for the Americas markets.

[Client]

Google

[Year]

2024

[Services]

Multi-format, Multi-language, Localization, Creative Adaptation

[CatEgory]

Social Media

The Brief

Production of a series of paid media videos highlighting customer success stories in North and South America, with a strong focus on local adaptations for Spanish-speaking, Portuguese-speaking, and French-speaking markets.

The Setup

4 main films, adapted into 3 formats (16:9, square, vertical) and in 4 languages (English, Spanish, Portuguese, French). Each video was tailored to local currencies, specific promotional offers, and variations in call-to-action. An optimized validation and monitoring process allowed for centralized integration of feedback across all deliverables.

The Result

Over 150 video deliverables perfectly localized, consistent, and ready to roll out in each market. A scalable production that enabled Google Ads to broadcast its campaigns across multiple countries seamlessly and with uniform quality.

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