Platform Launch
An elegant and impactful launch video introducing HelloMasters, the professional social network dedicated to seasoned executives.
[Client]
HelloMasters
[Year]
2024
[Services]
Storyboard, Animation, Art Direction, Motion Design
[CatEgory]
Motion Design
The Brief
HelloMasters, the first professional social network exclusively for senior executives and leaders with over 20 years of experience, needed an introductory video to support its launch and fundraising. The goal: highlight the platform’s unique value proposition and key features in a clear and stylish format.
The Approach
We created a structured storyboard, animating directly from Figma models of the interface. This approach provided a smooth and coherent video, showcasing HelloMasters' advantages: a skills-based algorithm, targeted opportunities (assignments, training, networking), and an interface optimized for seasoned professionals.
The Outcome
An impactful launch video, aligned with the brand's visual identity, which served as a key communication tool for investors and early users.
