Martini x SoSoir - Case study
A dynamic motion design case study to highlight the innovative Martini Bianco × OMD × SoSoir campaign.
[Client]
Martini
[Year]
2025
[Services]
Case study, motion design
[CatEgory]
Motion Design
Context
For submission to the MIXX Awards in Belgium, OMD and SoSoir wanted to highlight an innovative campaign conducted for Martini Bianco. The challenge: condense the brand's story, media mechanics, and results into a punchy and rhythmic video.
Mission
Prodsquare crafted a motion-design case study that captures Martini's lifestyle spirit while showcasing the media innovation brought by OMD and SoSoir.
Execution
- Storyboard inspired by the circular collector magazine imagined by SoSoir.
- Dynamic motion design integrating print, digital, and social media.
- Engaging narrative tone, true to the brand's "aperitivo" DNA.
Added Value
- A format suited to international marketing award standards.
- A clear and impactful video to convince a jury in under 90 seconds.
- Simultaneous highlighting of the brand's creativity and partners' media innovation.
