18-Carat Gold
An immersive 3D packshot to elevate the Falconry Gold, a limited edition in 18-karat gold, within a powerful and contrasting visual universe.
[Client]
Raised Together
[Year]
2024
[Services]
3D Modeling, Art Direction, Product Animation
[CatEgory]
Packshot
The Brief
For the launch of the Falconry Gold — an exclusive limited edition adorned with 18-carat gold lenses — the independent brand Raised Together wanted a video packshot capable of reflecting the sport-luxe DNA of its flagship product.
The Approach
We designed a 3D animation placing the eyewear in a stylized desert and volcanic environment, where the gold of the sand merges with the basaltic black of the frame. This strong visual contrast highlights the raw elegance of the model while evoking its technical prowess.
The Result
Despite a controlled budget, the final output projects a premium and unique image, perfectly aligned with the brand's universe and the exclusivity of the product.
